What to Post & When to Post It On Social Media

Social media can feel overwhelming, but with the right strategy in place, it becomes one of the easiest and most cost-effective ways to grow your business. Whether you’re in the automotive industry, own a healthcare clinic, run a restaurant, or manage a home improvement company, showing up online regularly can help build trust and turn followers into customers. The key is knowing what to post and when to post it, so you can stay consistent without burning out.

When it comes to what you should post, think about your audience first. People want to see more than just promotions or sales messages. Start by creating content that educates, inspires, or entertains your followers. This might look like quick tips about your service, customer success stories, or behind-the-scenes moments. For example, an auto shop might post maintenance reminders and quick car care tips, while a restaurant could share videos of meals being prepared or highlight reviews from happy customers. You want people to learn about your business in a way that feels natural and not too pushy.

Timing also matters, and it’s something many small businesses overlook. Posting consistently is more important than posting constantly. A good place to start is three to four times a week, and you can adjust based on your audience’s response. Most platforms like Instagram, Facebook, and LinkedIn see the best engagement in the morning around 9 a.m. or early evening between 6 and 8 p.m., when people are either starting or winding down their day. Try posting educational content early in the week, engaging or interactive posts midweek, and sales or offers towards the weekend when people are making plans or purchases.

The most successful social media strategies are the ones that are planned in advance and backed by clear goals. Use a simple calendar to schedule your posts so you’re not scrambling last minute. You can also repurpose content, like a customer testimonial video can become a short reel, a quote graphic, and a blog snippet. Once you have a process, it becomes much easier to stay consistent and make your content feel fresh without always starting from scratch.

If all of this feels like a lot to manage on top of everything else in your business, we’re here to help. At Porter John Digital, we work with businesses like yours to create simple, effective social media strategies that drive real results. Reach out to our team today and let’s create a plan that works for your goals, your industry, and your schedule.