How to Get Your Business Found on Google Using SEO

Getting your business found online starts with being visible on Google, and that’s where SEO, or Search Engine Optimization, plays a key role. When people search for the services you offer, you want your business to show up on that first page of results. SEO helps your website get ranked higher so more people find you, trust you, and reach out.

Start by making sure your website has the right keywords, the terms people are already searching for. If you’re a mechanic in Calgary, for example, your site should mention things like “oil change Calgary” or “brake repair near me” in a natural way throughout your pages. If you own a restaurant, including your menu, location, and photos can improve your local search presence. Google reads your website like a book, so make sure it’s clear, informative, and regularly updated with relevant content.

Adding a blog to your site is one of the best ways to boost your SEO. Sharing helpful tips, updates, or industry advice gives Google more content to index and more opportunities for customers to discover you. For example, a financial advisor might write about budgeting tips or tax preparation, while a home improvement company could post about seasonal maintenance or renovation ideas. Each blog post acts like a beacon that draws people to your site over time.

Local SEO is also key. Make sure your business is listed on Google Business Profile with accurate hours, services, and location. Ask happy customers to leave reviews, and respond to them when they do. This builds trust with both Google and potential clients. SEO isn’t just a one-time thing, it’s an ongoing strategy. The more consistent you are, the more Google rewards you with higher visibility.

If this all sounds a bit overwhelming, don’t worry. Our team at Porter John Digital is here to help. We build SEO strategies that actually work for businesses like yours. Reach out today and let’s put a plan in place to get your business seen and chosen online.